Niche Press is a publishing business built around a simple concept:
Automate the creation of content that answers people’s questions related to local people, places, and things, and organize the content into an easy-to-use directory.
There are many software applications available that support the creation of business directories. However, no commercially available application that we’re aware of supports the complete automation of content production.
So, we built it ourselves.
Niche Press is our business.
NichePress is our software application.
The NichePress plugin for WordPress is a data-driven content publishing system capable of publishing massive databases of listings as rich pages of content. Plus, every page of a similar type (e.g, state, city, business listing, etc.) will be totally unique.
What NichePress does is simple, yet elegant. Publishers have complete control over the look, feel, and use of data on a page. The only limitation is your access to data and your imagination.
The use of data is also simple and elegant. Hand NichePress the data you have in CSV file format, tell it what name you want to use to represent a column, and the program will associate the data with a primary record.
If the data you import isn’t clean or isn’t in the exact format needed on the content side, NichePress handles these situations for you. It even allows you to test for a situation with a data element and output the desired text, HTML, or image based on the value of a data element.
Simple. Flexible. Powerful.
Data-Driven Content Publishing at Scale
At Niche Press, we use our software platform to create highly focused, content-rich websites on topics with a local commercial interest. We inform and educate visitors while giving them unfettered access to the local businesses, products, or services that can solve their problem or fill their needs.
We use data to produce content about broad interest subjects with local fulfillment. The phrase at scale means “at the required size to solve the problem,” because some markets demand more information than others.
We use automation to turn data into information that helps answer people’s questions. This is something other directory platforms can’t do.
Our Relentless Focus on Answering People’s Questions
We also use data to uncover people’s most pressing questions related to our topics. We then take these questions and use AI tools to generate volumes of research information that helps our writers answer those questions and direct our readers to even more information or the business, product, or service they need.
Our websites help people. We solve problems with well-organized information that answer people’s questions so they can make decisions that improve their life.
Niche Press: Research => Data => Automation => Consumer Information